Photographer Jeffrey Vanhoutte and video producer Nicolas Vantomme were asked to create an advert for a company that makes coffee creamer.
Presumably thinking well outside the box, the pair have managed to come up with a brilliant series of photos and a video.
Using a high-speed camera, the dancer's movements are captured in time as the powder - a combination of milk, stone, sand and chalk - appears to be exploding around her.
Watch the final advert here:
See how the shoot was made here: