The moment you spot yourself on kiss cam is usually one in which the blood drains from your face.
You sit there as you are expected to lean over and partake in the strange ritual of kissing your other half with the eyes of an entire stadium on you.
But t a basketball game between the Boston Celtics and Chicago Bulls on Sunday.
So enthralled by his telephone call was the Celtics fan that he ignored the cheers of the crowd and barked angrily at his partner as she plead with him to conform.
Luckily for her, Benny the Bull was on hand to sweep her off her feet...