Dominic Raab said he's been fighting for 'fairness' his entire life and the internet reacted accordingly

Tory leadership hopeful Dominic Raab has unveiled his new leadership ad.

Self-described “details man” Raab, whose career highlights involve admitting he’s never read the Good Friday Agreement and forgetting Britain is an Island, dropped his ad on Twitter.

Naturally, the add is being roasted. For starters, people mocked the strange head tilt at the beginning.

Whereas others mentioned other things Raab has advocated for or defended which don’t necessarily conjure up the traditional image of “fairness”.

James O’Brien even retweeted a montage of clips of Raab’s various blunders and u-turns. It was brutal and scary, given Raab’s currently in the running to lead the country.

More: Dominic Raab claimed he was a 'details man' and people were quick to point out the obvious