In a time where the youth of today are often berated for their binge drinking culture, the number of young people consuming alcohol has actually been falling considerably.
The number of young adults who shun a pint in favour of some sort of green smoothie has increased by more than 40 per cent between 2005 and 2013.
And as this data from the Office of National Statistics (ONS) shows, it's not just the drinking itself that's falling - so too is binging, indulging in shots of tequila at nightclubs and parties.
The proportion of adults who binged at least once in the previous week to when the study was conducted fell from 18 per cent in 2005 to 15 per cent in 2013.
And here's the big one - just one in 50 young people said they were "frequent drinkers". That's a fall of more than two-thirds in just eight years.
Just take a look at this chart by Statista:
It's a dramatic decline - and a sign that not all young adults should be tarred with the same brush.
Still, you might also point out that the remainder who do drink remain exuberant in their excess.
Another surprise is London specifically. In the capital, nearly a third of all adults said they don't drink at all.
At 32 per cent, far fewer consume alcohol than even the next on the list of regional consumption - the West Midlands at 25 per cent.
The South West still loves a tipple - just 15 per cent of its residents stay clear of booze.
In terms of binging, Scotland and the North of England are the most prolific. There, around a third of adults had a 'big one,' that is, drank enough to feel it in the morning.