Person

There's more to this picture than you think

Posted by in offbeat

High-end Argentinian lingerie brand Jane Pain has released a series of provocative optical illusion-style adverts.

The print campaign, devised by Conill Saatchi & Saatchi USA, places underwear over an elbow, knee and armpit styled to look like a bust or bottom.

The slogan? "If it can make your knee look sexy, imagine what it can do in the right place."

Elbow

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Knee

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Armpit

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This is not the first time Jain Pain has run a campaign that will make you look twice: In 2012 they ran print adverts which featured overlapping images of women with their legs spread which was far less revealing on second glance.

More: These were the 10 most complained about adverts in Britain last year

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