Fans of fantasy HBO show Game of Thrones are mad about the dose of Ed Sheeran they were given in season seven.
The opening episode featured a short appearance by the singer, and many people voiced hostility to it online.
As of Tuesday Sheeran had deleted his Twitter account.
TV screens in 2016 were also dominated by clashes of greedy dynasties, in the Clinton vs Trump election.
In February of that year a much beastlier cameo was dreamed up by Australian political satirist Huw Parkinson.
Parkinson added then candidate Trump into clips from the show.
The video, 'Winter is Trumping' has been viewed six million times on YouTube alone.