If you’re someone who’d describe yourself as “very online” then you’ll probably have noticed that digital discourse is pretty much just recycling the same five topics on repeat and pretending it’s brand new.
(See also: the fashion and beauty industries, TV, every film franchise ever made, etc. That's capitalism, baby!)
Now a familiar conversation has been sparked by a hilarious tweet which mocks the lack of diversity in Hollywood.
Twitter user @vintagehols tweeted that she had no idea who these five actors are and couldn't name one if someone "put a gun" to her head.
And they weren’t alone.
It’s no secret that there’s nothing Hollywood loves more than a white guy with a chiselled jaw. (See: every award show red carpet since the dawning of time)
But it was freaking people out how no one could name any of these men and how difficult they are to tell apart.
In a classic end to this Very Online Tale, it turns out that this exact image (and issue) has actually reared its head before.
This image went viral a few years ago when it was tweeted by entertainment outlet Variety ahead of the 2015 season of American Horror Story.
The 2015 season of the Ryan Murphy-produced show starred Lady Gaga and, it turns out, a lot of men who looked very similar to each other. Variety then reported that the cast even acknowledged the stark visual similarities.
So for the avoidance of doubt, these actors are all different people and their names are:
Matt Bomer, Finn Wittrock, Wes Bentley, Max Greenfield, and Cheyenne Jackson.
Maybe this is a question for the picture round of your next quarantine Zoom quiz?
At the time, the picture sparked a conversation about how there’s a stunning lack of diversity in Hollywood, but also meme which mocks the hypocrisy and racism of white people saying people of other races look "the same".
BuzzFeed used the picture to jokingly (but also seriously) suggest that "there are only 9 men in Hollywood". And The Guardian even used it in a scientific explainer on why people of different races look similar. (Even though these five men must all look very similar to anyone, we think. Right?)
But the fact that this image became a meme, then disappeared, and is now a meme again, proves that five years on we’re *still* having the same conversation about how terrible Hollywood is at supporting actors of colour.
(And anyone who doesn’t look, well, like Action Man had a baby with... Action Man).
Hopefully by the next time this Very Online cycle of images resurging happens, Hollywood might have moved on a bit.
And wouldn't it be fantastic if memes which make fun of white people being racist didn't have to go viral because white people just... stopped being racist?
But we won't hold our breath on that one...