Prue Leith accidentally tweeted the winner of the Great British Bake Off, officially ruining everyone's Tuesday.
Every media organisation with any gravitas is trying desperately to talk around this horrific misfiring without giving away the result.
More importantly, Twitter is up in arms about it.
And what better court could judge the traitor Leith?
Other people are already pointing fingers.
In the minutes before Prue accidentally revealed the winner, she rhetorically asked 'Who will win?'
Who Prue? Do tell.
NB: As one who has misfired on Twitter before, more than once, this writer really feels for you Prue.