Piers Morgan mocked Prince Harry and Meghan Markle's new Netflix deal and accused them of "ditching their entire families".
The Good Morning Britain host raised an eyebrow at the suggestion the couple will produce "inspirational family programming".
Harry and Meghan stepped back from their duties as senior royals in January, and now split their time between the US and the UK.
Despite taking the unorthodox step of pursuing "financial independence" (or as financially independent as royals can be), the couple have retained their titles as the Duke and Duchess of Sussex and remain in contact with much of the royal family.
Earlier this month, they signed a deal to produce programmes with Netflix – some of which they might appear in.
The multi-year deal encompasses documentaries, feature films and children's programming.
In a statement, the couple said:
Our focus will be on creating content that informs but also gives hope.
As new parents, making inspirational family programming is also important to us, as is powerful storytelling through a truthful and relatable lens.
Not everyone has been exactly supportive of the royal couple's new ventures.
Morgan initially responded to the news with laughing emojis.
Others were equally dismissive.
But some people defended the couple's new deal, pointing out that they did pledge to start making their own money.
The deal has a reported value of tens of millions of pounds.
Accusing Harry and Meghan of "ditching" their families seems a little dramatic and unkind, particularly seeing as no one knows the dynamics in their families apart from them.
They promised they would try to make their own money, and that's what they're doing.
So perhaps the judgement should be left for the content they produce with Netflix, which will undoubtedly cause a stir when it drops.