Because we're all bored of the same exceedingly boring red carpet questions. It's so boring.
Amy Poehler's Smart Girls Organisation took to the red carpet at Sunday night's Emmy Awards, armed with a truckload of questions far superior to the usual "who are you wearing?"
Calling on Twitter to supply interesting, empowering questions with #SmartGirlsAsk, celebrities were quizzed over their favourite female leads, best books and career advice...
Watch some of the best below:
Amy Schumer on female talk show hosts
Jamie Lee Curtis on meaningful projects
Alan Cumming talks female leads
And finally, Jon Oliver on books (question via Britney Spears)
Far less boring.