Whether it be storming runways, laying naked in Trafalgar Square covered in fake blood or asking a local pub to change its name - animal rights group Peta like to, shall we say, "think outside the box" when it comes to campaigns. And, their latest is no exception.
On Tuesday Peta announced that it is lobbying to change the name of Eggs and Bacon Bay is Tasmania to the vegan alternative Apple and Cherry Bay.
This isn't the first time that Peta have attempted to grab headlines with bizarre campaigns - here are some of the most ridiculous.
Peta claimed that Nintendo's Pokemon video game - where players catch mythical animals and get them to battle - desensitised children to animal cruelty. They said that "the way that Pokemon are stuffed into Pokeballs is similar to how circuses chain elephants inside railroad cars" and "Pokemon are not ours to use or abuse." The charity created a parody game called Pokemon: Black and Blue in response.
In a bid to rebrand fish, and discourage people from eating them, Peta campaigned to change the name of our finned friends to sea kittens. Yup.
In 2013, the group announced that it will "soon have some impressive new weapons... to combat those who gun down deer and doves" and that it is "shopping for a drone aircraft to monitor those who are out in the woods with death on their minds."
In December 2012 Peta wrote to the Sheriff of Nottingham to ask to change the city's name to "Not-Eating-Ham" for Christmas. If the sheriff agreed, Peta kindly offered to send their bikini-clad "lettuce ladies" to handout faux-ham snacks in the city centre. In December - surely that is human cruelty.
One of Britain's oldest pubs, Ye Olde Fighting Cocks, was asked to change its name to something less offensive to chickens in May last year.