The Apprentice businessman Lord Sugar retweeted an article by parody website The Onion.
Hilariously, he seemed to actually believe its headline – that Taylor Swift had chosen to get a swastika tattooed on her face.
Confused, he tweeted:
Despite the picture being obviously Photoshopped and unaccompanied by any kind of explanatory article, his seeming belief that the controversial tat was real sparked a chain of parody comments.
In fairness, the world is so surreal right now that it's never been harder to spot 'fake news'.
Luckily, he later spotted his mistake.