Fashion retailer Boohoo has been accused by customers of using thin models for its plus-size clothes.
A number of Twitter users have contacted the company publicly, often sharing pictures of models and the details of their clothes sizes.
Holly pointed out a page on Boohoo's website that appears to show a size 6 model modelling plus-size clothes:
While a number of other users pointed out plus-size models who appeared to be more on the slim side:
Body positive campaign “Free to Be OK With Me,” accused the retailer of charging a “fat tax” by adding £5 extra for the same dress in a plus size.
They went on to share a number of other examples.
Jen Eastwood, who works for “Free to Be OK,” told Yahoo:
The use of non-plus models to represent plus-size lines encourages body dysmorphia, especially when [Boohoo’s] target market is largely young women vulnerable and impressionable to marketing.
indy100 has contacted Boohoo for comment.