Tl;dr - "I'm not racist, look."
B*nter-loving bookmaker Paddy Power has invited Chelsea fans to "prove" they are not prejudiced by posing for photographs with a cocktail of minority groups.
Video footage last month showed Chelsea fans singing "We're racist, we're racist and that's the way we like it" and also appeared to show them preventing a black man from entering a train.
Although Chelsea has issued banning orders to those involved, the problems of racism, sexism, ableism and homophobia continue to be a problem in football.
It's unlikely that Paddy Power's publicity stunt outside Wembley is going to fix that. Needless to say, it hasn't gone down particularly well: