Boris Johnson speech to mark the launch of his bid to become Tory leader and prime minister attracted a lot of headlines on Wednesday, for mostly the wrong reasons.
Whether he was dodging accusations of racism or pretending that he helped out during the London riots, Johnson campaign really couldn't have gotten off to a worse start.
As you can imagine, Johnson's claims were open to ridicule and none were better than comedian and impressionist Rory Bremner who did a pitch-perfect take on the former foreign secretary's spiel.
We'd hate to say that anyone was the embodiment of Boris Johnson but Bremner practically nails it here, ticking off all the undesirable boxes that we have come to associate with the Brexiteer.
The Scot's video has already been viewed over 300,000 times on Twitter and needless to say, people think it is hilarious.
HT The Poke