The chocolate makers teamed up with Goose Island on the “Golden Goobilee” product, which was launched in celebration of the Creme Egg’s 50th anniversary.
A description on Goose Island’s website reads:
“This egglectic blend of malted barley, oats, wheat and milk sugar provides a deliciously rich and creme-y texture, with cacao nibs and vanilla beans that lift the crème and chocolatey notes to deliver a celebratory beer that is smooth, rich and eggselently balanced.”
However, not everyone was a fan, with several Twitter users criticising Cadbury for not collaborating with a local company on the product:
Others questioned whether it was really necessary:
Meanwhile, some were more interested in the glass featured in the advert:
The Creme Egg beer first went on sale on Wednesday, before shortly selling out.
A final release of 500 packs is due to take place at 11am on Monday.