McDonald's just awarded their fake viral poster boys $25,000 each

Jake Hall
Sunday 23 September 2018 10:00
Viral

You'll probably remember the two men who went viral earlier this month for creating their own fake McDonald's ad poster.

Jevh Maravilla and Christian Toledo were regular diners at their local branch, but they kept noticing a blank wall which was just begging to be filled.

Eager to rise to the challenge, they set about staging an elaborate prank which saw them pose for, photograph, and then print their own fake campaign, which they then stuck up with adhesive tape.

Their efforts went unnoticed for almost two months, but once Jevh tweeted about it he went viral immediately; the post has since been liked 1million times.

The tweet also caught the eye of Ellen Degenres, who invited them onto her show to discuss the process of actually pulling off the prank.

Amazingly, it involved buying a McDonald's uniform from their local charity stop to wear when installing the poster and even creating a fake job title for their employee badges: Regional Interior Coordinator. McDonald's was so impressed by their efforts that it actually granted their wishes and made them poster boys, awarding them both with $25,000 (around £19,000) as a fee.

Explaining their reasons for creating the poster, Maravilla cited a need for increased diverse representation in advertising:

We looked around and we saw that there were all these other posters on there of people with different ethnicities, and we saw all these people having fun.

So we decided to represent ourselves, as Asians, to be up there as well.

Both men have since taken to social media to express their gratitude, and McDonald's has followed up by congratulating the men for their efforts.

More: Two friends hung a picture of themselves in a McDonald's and 51 days later it is still there

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