Getting alcohol into a festival site can be an almost impossible task.
We're not talking about the camp site - it's the actual arena where the bands and artists play that's the tricky spot.
Security can be understandably tight - the last thing they want is broken glass or projectiles being thrown at bands or punters.
This leaves you facing the prospect of paying for expensive booze from the stalls within, which is never a fun situation if you're light on cash.
One guy in America decided that enough was enough and found a solution which is so ingenious that he probably deserves a medal.
Three weeks before Electric Zoo festival in New York City, a man named Alex, travelled to the Randall's Island, the location of the event, with a bottle of vodka.
Armed with a shovel and a durable bottle filled with the spirit, Alex and his friends buried the booze in the ground long before the festival crew arrived to build the stages.
The planning that went into their endeavour was meticulous and precise, as he explained to Lad Bible.
I've been going to Electric Zoo for over four years now so I know the layout very well
The planning of the burial was simple. We used Google maps and marked our spot on GPS so we knew where it would be. Then we waited.
So burying the goods wasn't too difficult, but retrieving them without being caught by security was easier said than done.
The objective once we got into the festival was to remove the bottle without attracting attention.
The hardest part was trying not to raise any suspicions because there's quite a lot of cameras and festival staff around.
Once we got to the GPS spot, we all huddled around it. I did a double take to make sure we were in the clear and then one of us dug up the vodka.
Alex told Lad Bible that it only took 10 minutes to dig the item up leaving them the rest of the day to enjoy the fruits of their labour.
After he uploaded his images to Facebook, Alex's story went viral across the net, with many people loving the audaciousness of his scheme.
Alex is now working on a book of festival tips and other secrets which he plans to have available in 2018.
We can't really see this catching on, but sometimes you just have to sit back and admire someone's inventiveness.
HT Lad Bible