The moral of this story (like many on the internet nowadays) is think before you tweet.
Michael Kane, a radio business reporter from Canada, found himself in hot water when he recently tweeted about seeing two Muslim women outside a lingerie shop.
I'm just a reporter: saw two modestly-dressed women with religious headgear come out of Victoria's Secret store in the Eaton Centre
Kane later deleted his tweet, but not before people clocked it and wondered why on earth he felt the need to bring this everyday occurrence to everyone's attention.
Naturally, the phrase: "I'm just a reporter" began doing the rounds on Twitter...