Home Secretary Priti Patel is "sorry if people feel there have been failings" over providing protective equipment to NHS workers.
Her use of the classic non-apology line (I'm sorry if you feel that way...) during Saturday's press briefing side stepped taking any responsibility for the issue actually being raised.
And indeed, Patel went on to defend the government by saying that exponential demand for PPE during the coronavirus crisis is "inevitable".
Her wording has been widely mocked online.
People have been inserting the line into classic films.
And comparing it to breezily "apologising" for causing destruction.
We're sorry if the government feels embarrassed by the lack of adequate PPE for NHS workers, but it's going to take more than a non-apology to address the problem.