One voter shared on Twitter today the heartwarming story of what happened when he took his elderly mother to exercise her democratic right in the EU referendum.
While Keith's pro-Leave anecdote went, as the kids say, a bit viral, unfortunately for him he was also inundated with naysayers accusing him of making it up.
While he tried to defend his mother's honour as best he could, a beacon had been lit.
If you build it, the jokesters will come.
Well done, everyone.
There's even been a cross pollination with one of the other memes born today:
'Keith' is now trending on Twitter, there's a parody account for his mum, and the man in question has written a blog post addressing the trolling he's received since this morning.
What a time to be enfranchised.