If you want to hide something big and impressive, shoving it behind a load of shipping containers isn't a bad bet.
That's what Disney did to shield Star Wars' famous Millennium Falcon from prying eyes. Simple yet effective, you'd think.
But Disney not only underestimated the extremes people will go to satisfy their itch for The Last Jedi a month from its release, but also the power of another consumer giant: Google and its Maps.
The mysterious location of the spaceship? Just off the M3 in Surrey.
It's really not hard to find.
Next time just chuck some tarpaulin over it Disney.