Theresa May's slogan is everywhere.
You've barely been able to read an article, check twitter, or watch to the 6 o'clock news this election without hearing the Conservative mantra:
Strong and Stable.
Fans of the Lynton Crosby-esque slogan may be alarmed to learn that Adolf Hitler used the phrase in his book, Mein Kampf.
November 9, 1923, in the fourth year of its existence, the National Socialist German Workers’ party was dissolved and forbidden throughout the entire territory of the Reich
Today, in November, 1926, it stands again before us, free through the whole Reich, stronger and internally more stable than ever before.
Labour fans have been very, very keen to point this out.