In the midst of the 2017 silly season there was one meme that dominated newsfeeds.
A series of stock photos created by photographer Antonio Guillem contained one extremely popular image.
It was everywhere.
Guillem, speaking to This Is Insider said the models playing the 'couple' were called 'Mario' and 'Laura'.
Speaking to Inverse he said the popularity of the photo was a complete surprise to him.
I never thought that one of my images will be that popular.
I didn’t even know what a meme is until recently, when the models started to tell me about the memes that people were doing with our work.
The fact that Mario and Laura feature in dozens of stock photos has created ample fodder for alternate endings, with their own roller-coaster of twists and turns.
On Monday, digital marketer Andrew Abernathy constructed his own NSFW storyboard from Guillem's work: