When he was told his dog naming project violated Kickstarter's guidelines, Aaron Schlechter decided he would raise money to buy the entire site so he could change the rules.
His original project was to offer his services to people looking to name their dogs.
Wanting to share his gift (of creating amazing dog names) with the world, he launched a Kickstarter campaign with a goal of $3,700, later including a hypothetical book on the art of dog naming.
However, Kickstarter asked him to focus more on the book "rather than naming dogs, which - while a noble goal - does not fit within one of our 15 categories".
The first rule on Kickstarter's guidelines page is: "Projects must create something to share with others... at some point, the creator should be able to say: 'It's finished!'"
Now, Schlechter hopes to extend his goal to $1.2 billion to buy the whole site. He said:
If I raise $1,200,000,000, however, I plan to buy Kickstarter and amend its rules so only projects related to the naming of dogs will be allowed on the site.