You can't skip this advert (but you also won't want to)

Matthew Champion@matthewchampion
Tuesday 03 March 2015 12:00

According to Adweek, 94 per cent of adverts on YouTube are skipped after the first (unavoidable) five seconds have elapsed.

American insurance firm Geico has tapped into that with a new campaign where the first five seconds are key.

"You can't skip this Geico ad, because it's already over," says a voiceover.

Watch below to see what we mean.

More: [These were the 10 most complained about adverts in Britain last year]2