'Professor Shoelace' Ian Fieggen is here to show us that there really is a better way.
In a two minute video, Ian explains that since the 'bunny ears' method is for children and the 'loop around a tree' causes wear and tear to one lace more than the other, he has patented an ingenious method modestly named the 'Ian Knot'.
In what Ian says is the 22nd take of the how-to video, the world's fastest shoelace really does happen in the blink of an eye:
He explains it is achieved by making a loop with both ends and simultaneously pulling them through each other.
He also points out that it's an easier way for children with learning or sequencing difficulties to tie their shoelaces, and better for left-handed kids too.
Now we know, and knowing is half the battle.
Check out Ian's shoelace revolution below:
And even more: Quiz: Are you wrong about nearly everything?