Gordon Ramsay's brand is shouting. With a little swearing thrown in as well.
The three Michelin star restaurant chef should probably be known for his spectacular cuisine, but culturally his Kitchen Nightmares and Hell's Kitchen stints have fixed in the mind for the simple reason he shouts at people.
He really lets them know they're bad at cooking.
In the digital age, he's taken this brand to Twitter as people send him pictures of meals, and he replies.
And, well, he's as abusive as you'd expect:
Then, the wildcard:
Before you send him your disasters - you've been warned.