The Twitter account @HuwsAtTen is dedicated to a very specific phenomenon - broadcaster Huw Edwards' pose at the start the show.
It studiously monitors what has been dubbed the 'table dab'.
There's also a hashtag dedicated to it.
Now the veteran journalist has taken his moves on the road, instructing students on how to perfect it.
Huw's even asking for suggestions on what he should for Christmas:
And the winning suggestion appears to be a Father Christmas hat.
They've made a monster.