You remember JK Rowling? Harry Potter author and crowned-darling of Twitter?
She made her fortune through the Harry Potter series, which took her from being a writer on state benefits to the UK's best-selling living author, with sales over £238 million.
Rowling has taken a moment this Christmas to pen a brief note on Twitter, thanking people for their messages and imploring them to celebrate togetherness.
People have reacted to the thread with positivity.
At this point, it seems that J.K. is simply magic.