Yesterday, Pepsi revealed their new commercial starring Kendall Jenner, and let’s just say, it did not go down well.
While there is plenty of tone-deaf wrongness in the clip, the thing that has angered people the most is simply the co-opting of a serious political movement by a massive company, who then suggest that their product is all that’s needed to quell America’s race turmoil.
As people have pointed out:
But the most perfect takedown came from Bernice King, the daughter of Martin Luther King Jr.
She later expanded her thoughts to the Huffington Post, calling the commercial:
...problematic in imagery and content, primarily because it contributed to the notion that there is a fairy-tale, light way to ease conflicts that have existed in this nation for hundreds of years.
Pepsi have now pulled the advert, saying:
We missed the mark and we apologise
Damn right you did.