The actor and Unicef ambassador Sir Roger Moore has died aged 89.
The announcement was made by his family on Tuesday afternoon.
Sir Roger, something of an embodiment of the English Rogue at times felt like a reassuring figure from a simpler age.
This iconic status didn't stop him engaging in the modern joy that is Twitter.
In September 2014 he had this exchange with the Herald Express, a paper serving the good people of Torquay and South Devon.
The choice of language also makes it impossible not to read it in Sir Roger's amazing voice, nor do so without breaking into a smile.
As many pointed out, James Bond would never eat a scotch egg.