This interactive map shows where the UK's most creative communities live

Bethan McKernan@mck_beth
Thursday 28 January 2016 13:30
Celebrities

Only around six per cent of British people making a living in the creative sector, data from the Annual Population Survey (APS) shows.

Approximately 2million people work in creative occupations around the country, but they are highly concentrated in the City and Greater London, and Brighton & Hove.

Nesta, the UK's innovation foundation, used four years' worth of APS data to create this interactive visualisation of where the UK's creative sectors are clustered.

According to Nesta, the location of creative workers is important because their jobs are often specialised or resistant to the automation of other industries.

It might not be much of a surprise to learn you're much more likely to come across architects, designers and musicians in London or Brighton, but the next highest concentrations of arty folk are in Oxfordshire and Buckinghamshire - and when the data is broken down by occupation, turns out there's a craft industry hotspot in the Midlands.

You can also view the map on Nesta's page here.

By way of contrast, the interactive shows that people working in science, technology, engineering and mechanics are far more evenly distributed around the country, with hotspots in Oxfordshire, Cambridgeshire, Berkshire, Aberdeen and Bristol.

Overall there has been an increase in the creative economy in recent years. The percentage of workers employed in creative occupations has grown by approximately half a percentage point, from 5.5 per cent in 2011 to 6.0 per cent in 2014.

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