This man is called Jack Steven and he's a "music industry expert".
On Monday, Steven was asked onto Sky News to talk about the news that David Bowie had died after an 18-month battle with cancer.
Steven talked about Bowie's musical legacy - his tremendous career that spanned decades, and touched generations.
It was a sad conversation.
Something that also spoke to people is the fact that Steven also looks quite a lot like the person he was on TV to talk about.