Merriam-Webster, a US company famed for its dictionaries has added new words to its online dictionary this week.
Notably, they added "sheeple" a portmanteau of people and sheep, which they define as "people who are docile, compliant, or easily influenced : people likened to sheep"
Then - out of nowhere - it threw in a rather brutal line to Apple users.
As an example of the word in the sentence, Merriam-Webster used a quote from CNN Technology writer Doug Criss
Apple's debuted a battery case for the juice-sucking iPhone—an ungainly lumpy case the sheeple will happily shell out $99 for
FYI, Sheeple was first used in 1945 - before Apple even existed.