Caltech researchers today announced that they had found evidence of a giant planet which may be the ninth in our solar system.
The object, nicknamed 'Planet Nine', has a mass about ten times that of Earth and orbits the sun about 20 times further than Neptune.
The orbit of 'Planet Nine' would take between 10,000 and 20,000 years to complete.
USA Today, as part of their coverage of the discovery of the object, made an infographic which illustrates neatly the common issues faced in branding content.
Which attracted this wonderful caption from Imgur user glt23:
I didn't realise USA Today was so big.