Labour is the political party that prides itself on being a movement, with 380,000 members and “every single one of them… vital”.
So it’s awkward that the party’s communications team has emailed every vital member – subject “What about you?” – with the greeting “Dear Firstname”.
Some suggested it showed how far the party has to go before it will be seen as a viable contender for Government.
Others asked why Labour stopped at the name #strongmessagehere.
And soon it all got a bit existential:
indy100 has contacted Labour to ask how this happened and if the party's communications office will try to remedy it somehow. It should make for interesting reading.