Warning: This article is slightly NSFW in content
Samsung need all the positive PR they can get at present.
Having suffered some brand setbacks in 2016, they released their iPhone-killing Galaxy S8 to rave reviews.
The company will be hoping to back up the positive reaction with some savvy and humorous marketing.
Looks like this guy came around at just the right time.
People loved the ferocity:
Edward, you've been burned like a Note 7.