Who wants a stylus? Nobody, according to Steve Jobs circa 2007.
What have Apple just introduced? A stylus, sorry, Pencil.
Speaking at one of those shiny Apple talks just eight years ago, the tech company's late co-founder, actually used the word "yuck" to describe a stylus.
You have to get them and put them away and you lose them. Yuck. Nobody wants a stylus, so let's not use a stylus.
Unsurprisingly, his comments were met with rambunctious applause and roaring laughter from the audience.
And perhaps even more unsurprisingly, Apple now offers a stylus which will be sold separately from the new iPad for a bargain bucket price of $99 (approximately £64).