On Saturday, a Tinder user shared screen shots of a conversation he's been having with a 'match' for the past 36 months.
That's right. Three years of pithy back and forth conversation.
The pair from Ohio are still to meet up.
After an initial 'Sorry I missed this' exchange, the dialogue quickly turned into an amusing series of one-upmanships.
Once the story had been shared online it went quickly viral.
With so many consumers rooting for the matches, it wasn't long before a wily PR exec had the best idea.
Snapping into action on Monday, Tinder offered to send the couple to a city of their choosing for their first, actual, 'in real life' date.
Joe Avsec replied.
Everyone loves a happy ending.