Duncan Bannatyne celebrated 'Bannatyne's Day' and everyone is mocking him

Former Dragon's Den star Duncan Bannatyne and girlfriend Nigora Whitehorn would really like you to know they're in a relationship.

The hotel and health club magnate and dental nurse Whitehorn started dating last year and appear to have accepted some imaginary challenge to prove how in love they are to the world.

At Christmas, Bannatyne was roundly mocked for posting this photo (let's be honest, for good reason):

And in case you'd forgotten about how crazy they are about each other, on Valentine's Day Whitehorn treated her followers to two pictures of the pair on holiday in Portugal.

In bed.

Pretty naked looking.

Also, a Moonpig card.

Needless to say, but many people weren't happy about the soppy posts.

Except, apparently, the couple themselves.

Please excuse us for a second.