Whenever North Korea makes a major news announcement the world is treated to a familiar face.
No, not Kim Jong-un but veteran news reader Ri Chun-Hee for state broadcaster Korean Central Television (KCTV).
Simply known as 'the pink lady" due to her pink dress which she always wears for these occasions, the 74-year-old is actually retired, but briefly returns to her job to read major headlines on behalf of the government.
Her latest appearance was to confirm North Korea's successful test of a thermonuclear bomb on Sunday.
The test has understandably raised tensions and concerns about the country's intentions but the Internet has found some solace in learning about Ri.
@W7VOA (and yes, she always wears the same pink outfit for these big announcements.)
— Jonathan McDowell (@Jonathan McDowell)
People have become oddly fascinated with her identity, her job and her important role in North Korea.
Her role is so important that her very image can cause crowds to stop in Pyongyang and applause, as reported by CNN.
From my interview with @WillRipleyCNN: This is what it means when North Koreans see news anchor Ri Chun-hee on TV... https://t.co/8E1IXnJoOh