“It's disgusting to read that residents are going to refuse to support a business that is trying to grow in our awesome little town because you don't like what they've named it, without even knowing anything about how they chose that name,” the admin wrote. “Just stop."
But a Republican town council member named John French told CT Insider that the name was turning those with right-leaning views away.
"It's a shame," French said. “But one of the things you learn not to do in business is cause controversy. In this case, 'woke,' I believe, will hurt them."
Quiroga said by the time she learned the meaning behind “woke” she already spent thousands of dollars on menus, cup sleeves, signs, and more featuring the name.
Despite the name causing some controversy in town, Quiroga said she does not plan to change the name.
And by the sound of her booming business, it doesn't seem most of the town minds the name.
Quiroga told Insider, "We are very, very busy. We had to close an hour later because the people were waiting to try our food. Everybody said that the food is excellent. So we feel like, like we have good support from the town."
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