The hastag #NotInMyName began trending online and the group initially responded by doubling down, and told the “permanently offended liberal blue tick brigade” that Twitter had rejected reports that it was hate speech.
Piers Morgan waded into the conflict and on Good Morning Britain, he called it “horrible” and told the group it “doesn’t speak for Britain.”
In response to the backlash, the tweet was deleted and founder Arron Banks apologised.
In reply to Morgan, he wrote: "The @LeaveEUOfficial team went too far yesterday but the real outrage is the German suggestion that Northern Ireland be separated from the UK.
As a result we will delete the post and apologise accordingly...@piersmorgan on reflection the point could have been made better.
The comments had even made it to the House of Commons, where Michael Gove branded them “xenophobic.”
People continued the criticise the campaign despite the apology
@TheNewEuropean Hollow apology. Would a decent level headed person in this day and age spout such xenophobic drivel… https://t.co/qJ0xcCpMv3