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An advert for paint has faced accusations of misogyny with the Advertising Standards Agency (ASA) saying it is considering investigating it.
The Crown Paints “Hannah & Dave” advert sparked backlash from some on social media, including comedian Jenny Eclair who said it was “massively offensive”.
It is part of the company's “Life Stories” adverts and, in a rhyming song, paints the picture of the couple’s four-year relationship.
In one part of the song, the lyrics say: “Now a baby's coming and they don't know what it is. Hannah's hoping for a girl, Dave's just hoping that it's his.”
The intended humour of the ad clearly didn’t go down as the company had anticipated and has instead caused anger among some viewers.
Eclair tweeted: “I’m watching the #crownpaint ‘baby coming’ ad and I can’t be on my own thinking it’s beyond mad ‘ she’s hoping for a girl, he’s hoping that it’s his’ I find this massively offensive - WTAF.”
\u201cI\u2019m watching the #crownpaint \u2018baby coming\u2019 ad and I can\u2019t be on my own thinking it\u2019s beyond mad \u2018 she\u2019s hoping for a girl, he\u2019s hoping that it\u2019s his\u2019 I find this massively offensive - WTAF\u201d
Responding to another of the comedian’s tweets, Crown Paints wrote: “Our ads are intended to give a humorous account of our characters’ stories.
“We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.”
\u201c@jennyeclair Thanks for your message. Our ads are intended to give a humorous account of our characters\u2019 stories. We appreciate that people have differing tastes when it comes to humour and whilst the ad has been broadly well received, we apologise if the remark has caused offence to anyone.\u201d