GETTY IMAGES FOR ADVERTISING WEEK EUROPE / TRISTAN FEWINGS
In the aftermath of the Charlottesville protests and violence, model Munroe Bergdorf reportedly said that 'all white people are racist' in a Facebook post that was subsequently picked up by the media.
The post cost her her job with L’Oreal, who said that the comments were at odds their values, "and as such we have taken the decision to end the partnership with her".
In the lengthy post, which has since been deleted, Bergdof allegedly said:
Honestly I don't have energy to talk about the racial violence of white people any more. Yes ALL white people
Because most of ya'll don't even realise or refuse to acknowledge that your existence, privilege and success as a race is built on the backs, blood and death of people of colour.
Your entire existence is drenched in racism. From micro-aggressions to terrorism, you guys built the blueprint for this s***
The transgender model has since said her comments were taken out of context , explaining that she was referring to systemic racism.
You can read her full response here:
Now, fellow L’Oreal model and BBC Radio 1 presenter Clara Amfo has asked the brand to remove her photos, in solidarity with Bergdorf.
In an Instagram post announcing her decision to part ways with the beauty company, Amfo said:
Not even a week ago I was proud to announce that I was to be in the same campaign as Munroe.
A trans woman of colour who L'Oreal make-up hired to sell make up because of who she is. Who she is, a woman who wrote a nuanced post on institutional racism and white supremacy in relation to Charlottesville and how the foundations of those heinous ideals trickle in to every facet of our society.
A newspaper took her post out of context and span it as "a rant" with the most basic of dog whistle politics to rally people against her. She has now been dropped from the campaign because L'Oreal feel that she is "at odds with our values".....If she's not "worth it" anymore, I guess I'm not either.
Amfo also shared her thoughts on Twitter, where she received a lot of support:
@claraamfo @MunroeBergdorf Yes ladies!!! 10 million percent have MY support!! 👏🏾👏🏾👏🏾So inspiring & more people shou… https://t.co/BEjyUqqyIh— Vula Malinga (@Vula Malinga) 1504728931
@claraamfo @MunroeBergdorf Both legends in my book 💛#IStandWithMunroe— burratton 🔶 (@burratton 🔶) 1504727650
@claraamfo @MunroeBergdorf So much respect for you both. Two, strong, dignified role models 😍— Alylou (@Alylou) 1504723537
indy100 has contacted L’Oreal for comment on Amfo's decision.
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