Comedian perfectly skewers racists for complaining about Sainsbury's Christmas adverts

Comedian perfectly skewers racists for complaining about Sainsbury's Christmas adverts

Sainsbury's has been forced to defend itself after the supermarket was threatened with boycotts from racists who were furious about a Black family being featured in the shop's Christmas advert.

The sweet and good-natured advert looks at a father and daughter who discuss his famous gravy which he makes every year for Christmas dinner.

There is literally nothing to be offended about in the advert but Sainsbury's has received a deluge of negative comments from people complaining that the commercial "doesn't represent them".

We won't share those comments here but Sainsbury's ended up having to defend itself against the accusations.

A spokesperson for the supermarket told Metro:

We want to be the most inclusive retailer where colleagues love to work and customers love to shop. We are proud that our advertising represents the diverse communities we serve and our Christmas campaign features three stories of three different families. Sainsbury’s is for everyone and it’s important to us that our advertising reflects this.

As you can imagine, there have been plenty of clapbacks to the racist comments but our favourite comes from comedian Munya Chawawa.

It a skit where he plays both a manager of a Sainsbury's and an angry customer he manages to expose just how ridiculous it is to complain about a supermarket being racist and especially over a Christmas advert, which isn't an exclusive holiday for white British people.

This is far from the first time that Chawawa has exposed Britain's historic problem with institutional racism. In October he perfectly explained the problem with painting post boxes Black to celebrate Black History Month.

Safe to say that he's hit the nail on the head again.

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