We want to be the most inclusive retailer where colleagues love to work and customers love to shop. We are proud that our advertising represents the diverse communities we serve and our Christmas campaign features three stories of three different families. Sainsbury’s is for everyone and it’s important to us that our advertising reflects this.
As you can imagine, there have been plenty of clapbacks to the racist comments but our favourite comes from comedian Munya Chawawa.
It a skit where he plays both a manager of a Sainsbury's and an angry customer he manages to expose just how ridiculous it is to complain about a supermarket being racist and especially over a Christmas advert, which isn't an exclusive holiday for white British people.
Somewhere in Sainsbury’s... 🎄😡