Nevertheless, on Wednesday evening – the same day Southwest Airlines scrapped around 2,500 flights as it continues to deal with the aftermath of winter storm Elliott – one admin decided it was a good time to update the company’s Facebook cover photo with its striped branding.
Comments have since been limited on the Facebook post announcing the update (which is no longer visible on its main feed), so we can’t see what customers made of the move, but we imagine people weren’t impressed.
After all, it currently has more than 3,000 ‘haha’ reacts and 1,300 ‘angry’ reacts at the time of writing. Oops.
“Here's why this giant puzzle is taking us several days to solve. Southwest is the largest carrier in the country, not only because of our value and our values, but because we build our flight schedule around communities, not hubs.
“So, we're the largest airline in 23 of the top 25 travel markets in the US - cities where large numbers of scheduled flights simultaneously froze as record bitter cold brought challenges for all airlines.”
He concluded by saying the airline was “making headway” on ending the disruption and is “optimistic to be back on track before next week”.