The reason why celebrities keep buying this magic scarf

There have been some strange celebrity fads, from half-shaved heads and golden grills to carrying a urine testing kit to measure PH levels on the go.

Yes, celebrities are creatures without compare.

Enter 28- year- old Saif Siddiqui

The India-born fashion designer may have just invented the most coveted item in a celebrity’s wardrobe, and it's called the "Anti-Paparazzi scarf."

Yes this is a thing.

Part- privacy campaign, part fashion, 'The Ishu' scarf is made from a material similar to a bike’s reflector, which actually obscures the wearer’s face if they have their photo taken.

Actually, that sounds pretty perfect for celebrities.

They think so too and many, including Cameron Diaz, Paris Hilton and Joe Jonas have all gone out and bought the £289 the scarf:

Here's how it works:

The campaign states:

Simply put, The ISHU gives you control over your image and as such, the power to decide which pictures of you end up on Snapchat, Instagram, Facebook.

H/T: Buzzfeed

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