These were the 10 most complained about adverts of the last year

Adam Sherwin@adamsherwin10
Tuesday 23 February 2016 12:00

Controversial adverts from the NHS and British Heart Foundation were among most complained about commercials of 2015.

Their inclusion on the list has raised concerns that health organisations are relying on distressing messages to shock the public.

The most complained-about advert of the year, however, was's "epic strut" film of a man walking down a street and dancing while wearing denim shorts and high-heeled shoes.

More than 1,500 viewers complained, saying the man's clothing and dance moves were "overtly sexual". Again, the complaints were not upheld.

The top ten most complained about were as follows:

Warning: Contains content that is bloody, contains swearing and may be offensive or disturbing for obvious reasons.

10. Omega Pharma Ltd

136 complaints (upheld)

The Advertising Standards Authority said:

We banned the ad because it presented an irresponsible approach to body image and confidence.

9. Nicocigs Ltd

145 complaints (not upheld)

Advert could not be found.

8. Department of Health

181 complaints (not upheld)

7. BV

201 complaints (not upheld)

6. British Heart Foundation

219 complaints (not upheld)

5. Protein World Ltd

380 complaints (not upheld)

4. BV

407 complaints (not upheld)

3. Paypal (UK) Ltd

464 complaints (not upheld)

2. BV

683 complaints (not upheld, carried over from 2015 ruling)

1. Ltd

1,513 complaints (not upheld)

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